BUS 357 BUS357 WEEK 5 FINAL PAPER STRATEGIC PLAN (2020) - ASHFORD
BUS 357 Week 5 Final Paper: Strategic Plan (Ashford) 2020
Final Paper: Strategic Plan [WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 5, 6]. Due by Day 7. Prior to beginning work on this Final Paper, review Chapters 1 through 20 in the course textbook.
The Final Paper should demonstrate your understanding of the readings and other course material. By creating an international business or an international business venture, you will utlize your subject knowledge expertise in discovering and overcoming the challenges of expanding a business to a new host country. . In a 2,000- to 2,500- word paper, you should integrate readings and class discussions, and you may include explanations and examples from previous experiences as well as implications for future applications. All opinions or ideas should be supported with credible and recent data. All data used must be cited with in-text citations and a bibliography on the references page.
In this paper, you will
• Create a international business or international venture outside of the U.S. (e.g., export/import,
franchising, manufacturing, joint venture, etc.)
o Definethename,natureofthebusiness,andbriefbackgroundofthecompanyandindustry.Be
sure this venture is created and is unique and innovative. o Statethespecifictargetmarketfortheventure.
• Create a strategic plan that includes the following (in any order you decide):
o Ananalysisofthecompetitiveadvantageofyourventure(Whywillitbesuccessful?).
o APESTLEanalysis,orasimilarbusinessanalysisprocess,ofthehostcountry.
o A6-to12-monthtimelineofyourventure’sexpansion.
o AlistofSMARTgoals.
o Asummaryofstartuphumanresourcesandmarketingconcepts.
o ASWOTanalysisoftheventurethatevaluatesatleastfourchallengesandadvantagesand/or
opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
§ Suggest recommendations to overcome the challenges and threats from the SWOT you
conducted.
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